Representasi Tumbal dalam Wacana Horor di YouTube Nadia Omara
DOI: https://doi.org/10.30605/1qf2md60
tumbal; wacana horor; YouTube; analisis wacana kritis; Fairclough
Abstract
Cerita horor yang disiarkan dalam bentuk siniar (podcast) menjadi genre sangat diminati, terutama yang mengangkat legenda urban di Indonesia, seperti wacana tumbal. Salah seorang YouTuber yang menarik perhatian publik adalah Nadia Omara. YouTuber yang berasal dari Aceh ini kerap mengangkat wacana tumbal dalam program Kisah Horor Wawak (KHW). Dengan memanfaatkan analisis wacana kritis Fairclough, artikel ini mengkaji wacana tumbal dalam siniar KHW dalam kanal YouTubenya. Adapun sumber data yang digunakan dalam penelitian ini ialah Tumbal Buta (KHW Part 246) dan Tumbal Pabrik (KHW Nusantara Lampung Part 132). Unit bahasa analisis dalam artikel ini berupa wacana dalam dua video tersebut. Adapun analisis data dilakukan melalui tiga dimensi Fairclough, yaitu analisis teks untuk mengidentifikasi pilihan penggunaan bahasa; praktik diskursif untuk melihat proses produksi wacana; serta praktik sosiokultural untuk mengkaji keterkaitan wacana dengan pengetahuan dan kepercayaan sosial-budaya yang hadir dalam kedua siniar tersebut. Pada dimensi teks ditemukan wacana tumbal dalam Kisah Horor Wawak Nadia Omara dibangun melalui objektifikasi atau dehumanisasi korban. Pada dimensi praktik diskursif, wacana diproduksi melalui pola sirkular dari penggemar untuk penggemar kepada Nadia Omara. Pada dimensi sosiokultural, kedua video mengandung reproduksi imajinasi budaya mengenai pesugihan serta otoritas spiritual. Temuan penelitian tidak dimaksudkan untuk memverifikasi kebenaran peristiwa gaib, melainkan untuk menganalisis konstruksi praktik tumbal dalam wacana horor.
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