Upaya Baru Peningkatan Literasi Milenial: Studi Fenomenologi Album di Belantara Kata Karya Band Ruangbaca
DOI: https://doi.org/10.30605/onoma.v10i1.3178
literasi, lagu, Ruangbaca
Abstract
Tujuan penelitian ini adalah Pertama, untuk mendeskripsikan fenomenologi Band Ruangbaca yang berupaya untuk mengampanyekan atau meningkatkan budaya literasi. Kedua, fenomena budaya literasi dalam kumpulan lirik lagu pada Album di Belantara Kata yang terdiri dari sebelas lagu oleh Ruangbaca. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan deskriptif-kualitatif. Teknik pengumpulan data adalah teknik baca-catat. Hasil penelitian menunjukkan bahwa: 1) ada fenomena upaya mengampanyekan atau meningkatkan budaya literasi di masyarakat melalui lagu. 2) latar belakang terciptanya lirik lagu dalam Album di Belantara Kata sangat berpengaruh dengan upaya mereka meningkatkan minat literasi masyarakat dengan penggunaan kata perpustakaan, buku, manusia, dan hubungan diantara ketiganya.
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