Analisis Pemasaran Tembakau di Desa Lempang Kecamatan Tanete Riaja Kabupaten Barru
Analysis Marketing of Tobacco in Lempang Village Tanete Riaja Subdistrict Barru Regency
Abstract
Penelitian ini bertujuan untuk (1) mengetahui margin pemasaran tembakau di Desa Lempang Kecamatan Tanete Riaja Kabupaten Barru, (2) mengetahui efisiensi pemasaran tembakau di Desa Lempang Kecamatan Tanete Riaja Kabupaten Barru. Penelitian ini dianalisis menggunakan analisis deskriptif kualitatif untuk saluran pemasaran dan analisis kuantitatif pada pendapatan, margin dan efisiensi pemasaran (Farmer’s Share). Populasi dalam penelitian ini terdiri dari petani tembakau, pedagang pengumpul, pedagang besar dan perwakilan pabrik dengan jumlah populasi 23 responden. Hasil penelitian ini adalah saluran distribusi tembakau rajangan di Desa Lempang, Kecamatan Tanete Riaja, Kabupaten Barru yang paling dominan dalam menyerap tembakau ialah saluran distribusi 2. Tiap lembaga distribusi menjalankan fungsi pertukaran, fisik, dan fasilitas. Meskipun saluran distribusi 3 (petani-perwakilan pabrik) terbukti efisien, dalam konteks penelitian, saluran distribusi 1 (petani- perusahaan mitra) memiliki potensi pengembangan mengingat kebanyakan petani kekurangan jaringan dan usaha mereka berskala kecil. Melalui kerjasama ini, petani memperoleh akses ke input serta jaminan pasar yang lebih menguntungkan. Biaya terbesar dalam transaksi pembiayaan berkaitan dengan pencarian informasi, sementara dalam transaksi pemasukan dan pengeluaran, biaya utamanya adalah biaya negosiasi.
This research aims to find out (1) knowing the tobacco marketing margin in Lempang Village, Tanete Riaja District, Barru Regency, (2) knowing the efficiency of tobacco marketing in Lempang Village, Tanete Riaja District, Barru Regency. This research was analyzed using qualitative descriptive analysis for marketing channels and quantitative analysis on revenue, margin and marketing efficiency (Farmer's Share). The population in this study consisted of tobacco farmers, collecting traders, wholesalers and factory representatives with a total population of 23 respondents. The results of this research are that the distribution channel for chopped tobacco in Lempang Village, Tanete Riaja District, Barru Regency which is most dominant in absorbing tobacco is distribution channel 2. Each distribution institution carries out exchange, physical and facility functions. Although distribution channel 3 (farmer-Factory Representative) is proven to be efficient, in the context of the research, distribution channel 1 (farmer-partner company) has development potential considering that most farmers lack networks and their businesses are small scale. Through this collaboration, farmers gain access to inputs and guaranteed more profitable markets. The biggest costs in financing transactions are related to searching for information, while in income and expenditure transactions, the main costs are negotiation costs.
Downloads
References
BPS Sulawesi Selatan. (2021). Potensi Luas Areal Pertanaman Komoditi Tembakau. Sulawesi Selatan.
Bimantara, H., Budiraharjo, K., & Roessali, W. (2021). Analisis distribusi nanas di Desa Wonorejo Trisulo Kecamatan Plosoklaten Kabupaten Kediri. Jurnal Litbang Provinsi Jawa Tengah. Vol. 19 (1): 21-36.
Erzal, M. F. (2016). Analisis saluran, margin, dan efisiensi pemasaran itik lokal pedaging. Students E-Journal. Vol. 5 (1).
Firmansyah, D. (2010). Analisis Pemasaran Tembakau Rajangan di Kabupaten Boyolali. [Skripsi]. Fakultas Pertanian. Universitas Sebelas Maret.
Grathiano, L. (2023). Strategi Pemerintah Desa Dalam Pemberdayaan Kelompok Tani Desa Kerten, Kecamatan Gantiwarno, Kabupaten Klaten, Jawa Tengan. [Doctoral Dissertation]. Sekolah Tinggi Pembangunan Masyarakat Desa APMD.
Hardanis, A. N. H., & Poerwono, D. (2013). Analisis Efisiensi Faktor–Faktor Produksi Usahatani Tembakau Rakyat Kabupaten Temanggung. [Doctoral dissertation] Fakultas Ekonomika dan Bisnis. [diakses 2023 Juli, 29]; http://eprints.undip.ac.id/42250/1/HARDANIS.pdf
Juweria, N. E. (2022). Pemberdayaan Petani Dalam Meningkatkan Produktivitas Tembakau Di Kecamatan Lilirilau Kabupaten Soppeng Provinsi Sulawesi Selatan. [Doctoral Dissertation]. Institut Pemerintahan Dalam Negeri. Soppeng.
Kementerian Pertanian. (2020). Tembakau Sebagai Tanaman Herbal. Kementerian Pertanian Indonesia. Jakarta.
Limbong, W. H., & Sitorus, P. (1987). Pengantar Tataniaga Pertanian. Fakultas Pertanian. Institut Pertanian Bogor.
Pratama, Y. Y., & Nuswantara, B. (2020). Analisis pemasaran kacang tanah di Kecamatan Pabelan Kabupaten Semarang. Jambura Agribusiness Journal. Vol. 2 (1): 34-38.
Surni. (2015). Pemasaran Hasil Pertanian. Jurusan Agribisnis Fakultas Pertanian. Universitas Halu Oleo.
Suswadi, S., Nurrokhim, T., & Prasetyowati, K. (2021). Model saluran pemasaran bawang merah (Allium ascalonium L.) di Desa Wonodoyo Kabupaten Boyolali. Jurnal Ilmiah Hijau Cendekia. Vol. 6 (1): 37-46.
Suryanto, M. H. (2016). Sistem Operasional Manajemen Distribusi. Grasindo. Jakarta.
Syahputra. (2022). Analisis Pemasaran Tembakau (Nicotiana tabacum L.) Petani Ilenial di Kecamatan Bintang Kabupaten Aceh Tengah. Jurnal Sosial Pertanian dan Agribisnis. [diakses 2023 Juli, 29]; 4(1):36–42. https://jurnal.ugp.ac.id/inde x.php/juspa.
Widyaningsih, H. (2022). Analisis Saluran Pemasaran dan Biaya Transaksi Usahatani Tembakau (Studi Kasus: Desa Sukabumi, Kecamatan Cepogo, Kabupaten Boyolali). [diakses 2023 Juli, 29]. https://repository.ipb.ac.id/handle/123456789.
Copyright (c) 2024 Hasri Aynun Suaedin, Lukman Yunus, Munirwan Zani, M Arhim
This work is licensed under a Creative Commons Attribution 4.0 International License.
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
License and Copyright Agreement
Authors who publish with Onoma Journal: Education, Languages, and Literature agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
