Strategi Ketidaksantunan dalam Konfrontasi Verbal: Debat Isu Ijazah Palsu Jokowi YouTube iNews
DOI: https://doi.org/10.30605/j8bsvr53
ketidaksantunan, konfrontasi verbal, sosiopragmatik, debat
Abstract
Penelitian ini bertujuan untuk mendeskripsikan bentuk-bentuk dan tujuan penggunaan strategi ketidaksantunan berbahasa dalam debat isu Ijazah Palsu Jokowi di kanal YouTube Official iNews. Penelitian ini penting untuk dilakukan guna memahami fenomena degradasi etika komunikasi dalam diskursus politik di ruang digital yang berpotensi memicu polarisasi publik. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan teori ketidaksantunan dari Jonathan Culpeper dalam kerangka sosiopragmatik. Data penelitian ini merupakan transkrip argumen para tokoh dalam debat yang dikumpulkan melalui teknik simak dan catat. Hasil penelitian ini menunjukkan bahwa dari total 305 tuturan, terdapat 107 yang tergolong dalam 5 jenis ketidaksantunan, dengan persentase kemunculan pada ketidaksantunan langsung 19%, ketidaksantunan positif 34%, ketidaksantunan negatif 19%, sarkasme dan ejekan 10%, dan ketidaksantunan tidak langsung 18%. Tujuan penggunaan strategi tersebut didominasi oleh upaya meruntuhkan kredibilitas lawan secara terbuka, mempertahankan argumen, dan mendelegitimasi otoritas pihak lawan dalam konfrontasi verbal. Penelitian ini memberikan kontribusi teoretis bagi pengembangan studi pragmatik mengenai ketidaksantunan dalam konfrontasi verbal dan menjadi sumber referensi masyarakat dalam menjaga etika komunikasi di ruang publik digital.
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