Unveiling Multidimensional Meanings: A Critical Analysis of Jungkook's "3D" Lyrics Using Fairclough's CDA Theory and Butler's Sexual Performativity Theory
https://doi.org/10.30605/onoma.v10i2.3635
Keywords:
gender performativity, masculinity representation, media influence, gender norms, performative actionsAbstract
This article offers a in depth study of the lyrics of BTS's song "3D," employing Judith Butler's theory of gender performativity and Norman Fairclough's Critical Discourse Analysis as the research’s approaches. The study investigates how the song deviates from traditional masculine narratives by integrating components of worry and compassion into its portrayal of masculinity, offering an alternative conceptual framework for understanding gender roles. The findings highlight the role of the song in both support and questioning established gender standards, so illustrating the significant influence of media on the formation of masculinity. This study is limited to single song lyrics. It is necessary for further exploration into the portrayal of gender in media through diverse methodologies and active engagement with fan perspectives. This piece holds significant academic value as it contributes to the understanding of gender portrayal in media and its impact on societal gender norms.
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References
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Yoon, T.-J., & Jin, D. Y. (2017). The Korean Wave: Evolution, Fandom and Transnationality. Latham, Lexington Books.
Butler, J. (2006). Gender Trouble: Feminism and the Subversion of Identity (1st ed.). Routledge. https://doi.org/10.4324/9780203824979
Dalimunthe, Irda Adhelina, et.al.( 2022). The Role of Korean Pop Culture in Changing the Behavior of Teenage Kpop Fans Among IKOM UNJ Students. Proceeding The 2nd ICHELSS, August 24-25, 2022, Jakarta, Indonesia. FIS UNJ, https://journal.unj.ac.id/unj/index.php/hispisi/article/view/31040
Dong, Jessie. (2023). Review Essay: Reading Eva Illouz – Modern Love and its Discontents. Thesis Eleven: Critical Theory and Historical Sociology. https://thesiseleven.com/2023/11/08/review-essay-reading-eva-illouz-modern-love-and-its-discontents/
Fairclough, N. (2010). Critical Discourse Analysis: The Critical Study of Language (2nd ed.). Routledge. https://doi.org/10.4324/9781315834368
Jung, E.-Y. (2015). New Wave Formations: K-Pop Idols, Social Media, and the Remaking of the Korean Wave. In S. Lee & A. M. Nornes (Eds.), Hallyu 2.0: The Korean Wave in the Age of Social Media (pp. 73–89). University of Michigan Press. http://www.jstor.org/stable/10.3998/mpub.7651262.7
Kim, Junsoo. (2016). Success without Design: Hallyu (Korean Wave) and Its Implications for Cultural Policy. The Korean Journal of Policy Studies, 31(3), 101-118. GSPA, Seoul National University, https://hdl.handle.net/10371/100236
Lee, G.T. (2013). De-Nationalization and Re-Nationalization of Culture: The Globalization of K-Pop. Ph.D. thesis, Fairfax, VA: George Mason University. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=23cbee4799b95754d04dc7b41b2f609334ee4049
Puzar, Aljosa & Hong, Yewon. (2018). Korean Cuties: Understanding Performed Winsomeness (Aegyo) in South Korea. The Asia Pacific Journal of Anthropology. 19. 1-17. 10.1080/14442213.2018.1477826.
Railton, D., & Watson, P. (2005). NAUGHTY GIRLS AND RED BLOODED WOMEN Representations of female heterosexuality in music video. Feminist Media Studies, 5(1), 51–63. https://doi.org/10.1080/14680770500058207
Sulistyawati, Hefy, et.al. (2022). A Critical Discourse Analysis of BTS’ Song “ON” (Systemic Functional Linguistics Approach). IJOTL-TL: Indonesian Journal of Language Teaching and Linguistics. 7(8), September 2022. Center of Language and Cultural Studies, Surakarta, Indonesia, DOI 10.30957/ijoltl.v7i3.618, https://ijotl-tl.soloclcs.org/index.php/ijoltl/article/view/618/649
Volcic, Z., & Andrejevic, M. (2011). Nation branding in the era of commercial nationalism. International Journal of Communication, 5(1), 598-618, https://ijoc.org/index.php/ijoc/article/viewFile/849/544
White, Marilyn & Marsh, Emily. (2006). Content Analysis: A Flexible Methodology. Library Trends. 55. 10.1353/lib.2006.0053.
Yoon, T.-J., & Jin, D. Y. (2017). The Korean Wave: Evolution, Fandom and Transnationality. Latham, Lexington Books.
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Published
2024-05-05
How to Cite
Ellisa Indriyani Putri Handayani, Dewi Cahyaningrum, & Sumarlam, S. (2024). Unveiling Multidimensional Meanings: A Critical Analysis of Jungkook’s "3D" Lyrics Using Fairclough’s CDA Theory and Butler’s Sexual Performativity Theory. Jurnal Onoma: Pendidikan, Bahasa, Dan Sastra, 10(2), 1938–1951. https://doi.org/10.30605/onoma.v10i2.3635
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