Bahasa Iklan Dengan Teknik Copywriting AIDA di habiskerja.com
Abstract
Pemasaran yang baik tidak terlepas dari strategi periklanan. Iklan digunakan untuk memasarkan produk atau jasa agar menarik minat beli calon pelanggan. Bahasa iklan yang baik mampu menimbulkan persuasif untuk meningkatkan penjualan. Fokus permasalahan penelitian ini adalah menganalisis makna dan fungsionalis bahasa iklan dengan teknik Copywriting yang digunakan oleh platform habiskerja.com. Tujuan penelitian ini adalah mendeskripsikan struktur bahasa dengan menjabarkan teknik Copywriting di platform habiskerja.com di postingan iklan dan menganalisis fungsional bahasa dalam iklan habiskerja.com. Penelitian ini menggunakan metode deskriptif analisis. Teknik yang digunakan adalah teknik rekam dan teknik catat sehingga menghasilkan analisis peneliti berupa kesimpulan. Penelitian ini menggunakan pendekatan kualitatif untuk menganalisis sebuah teks membentuk maknanya dalam sebuah konteks. Berdasarkan hasil penelitian, dapat disimpulkan bahwa: (1) postingan iklan di laman instagram habiskerja.com menggunakan teknik Copywriting AIDA (Attention, Interest, Desire, dan Action), (2) bahasa iklan yang efektif dan informatif mampu meningkatkan penjualan dan kredibilitas pelanggan, dan (3) penggunaan bahasa iklan yang edukatif dan soft selling sebagai alternatif dari keragaman bahasa iklan.
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